Bordertown’s BC Sales Manager Paul Jordan was featured on an April 6 Global TV News segment.
For a lot of consumers, it appears wine is among the essentials they value.
As BC consumers stay home during the COVID-19 pandemic, online wine sales are surging for many wineries, including Bordertown.
As wineries have closed their tasting rooms and sales to distributors are down, many wineries have embraced new methods to sell wine.
Paul discussed the industry segments for wineries with winning sales (retail online sales and home delivery) and the segments that are experiencing a downturn in sales (restaurants, and winery tasting room, most of which have shut down on-premises dining due to the pandemic).
Online sales are a really good indicator of the new normal in how consumers are responding to the crisis as they stay centered on staying home.